Talk About What Matters
The essence of a great rental ad lies in highlighting the qualities you desire in tenants. Instead of specifying demographics such as a "professional couple" or implying that the property is "not suitable for extended families," concentrate on characteristics that make a tenant ideal. This can include their reliability in paying rent on time or their commitment to maintaining the property in top condition. By focusing on these attributes, you cast a wide net that naturally attracts tenants who match your criteria..
Location, Location, Location
The location of your property can be a significant draw for certain demographics without needing to explicitly target them in your advertising. Mentioning proximity to schools, hospitals, or airports can subtly appeal to families, medical professionals, or frequent travelers, respectively. This method allows you to attract specific groups based on lifestyle or occupational needs, steering clear of direct demographic targeting.
Policies and Limits: Keep it Clear
No one likes surprises, so be upfront about your rules on pets, smoking, and how many people can comfortably live in your property. This transparency ensures that those who respond to your ad are already in agreement with your most crucial tenancy terms, saving everyone time and hassle.
Keeping It Fair
Remember, the goal is to find tenants who'll love and look after your property, not to exclude anyone. Steering clear of language that could seem discriminatory is not just a good practice—it’s essential. Make your ad inviting to all, focusing on the behaviours and qualities that make someone a top-notch tenant.
Keep your ad friendly, inclusive, and focused on what makes your place a great find, and the right tenants will be knocking on your door in no time.
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The information contained in this article is exclusively for promotional purposes. It does not in any way constitute legal advice and should not be relied upon as the basis for any legal action or contractual dealings. The information is not and does not attempt to be, a comprehensive account of the relevant law in New Zealand. If you require legal advice, you should seek independent legal counsel. myRent.co.nz does not accept any liability that may arise from the use of this information.
